October 23, 2001

As Start-Up Funding Grows Scarce

E-COMMERCE FOR THE UNFUNDED

How to Use Big Company Strategies in Your Small, Low-Budget Web Based Business

Ever wonder what kind of Internet strategies Amazon.com or Yahoo! or AOL used to propel themselves to the top of the e-commerce heap? Ever wonder if there was any way to implement those strategies on the kind of shoestring budget the typical online small business has to work with?

Well, if you've ever wondered, now you can find out

"A year or two ago you stood a great chance of getting a loan for your new eCommerce idea -- no matter how hairbrained the idea may have been. Today, even the most solid ideas for online businesses are having trouble finding financing" according to a National Federation of Independent Business "Business Tool Box" column.

The paperback release of E-Commerce For The Unfunded: How to Use Big Company Strategies in Your Small, Low-Budget Web Based Business couldn't have come at a better time. Just as start-up funds have become scarce, E-Commerce For The Unfunded provides a guide to launching an e-commerce web site, without outside funding. Banks and investors have become even more skeptical about the successful launch of Internet start-ups. Twenty-eight Internet companies shut down in September; and at least two closed due to funding withdrawn after the September 11, 2001 terrorist attacks on the NY World Trade Towers and the U.S. Pentagon.

Dawn Rivers Baker, owner and CEO of Wahmpreneur Publishing, Inc., and producer of Wahmpreneur News Magazine, wrote the book to provide small business owners with strategies that allow them to compete with the big boys of e-commerce.

"There's a lot of market information out there that is too pricey for most small businesses, and many of the e-commerce strategies recommended appear to cost too much to implement," Baker explains. "While most small business owners don't have a few hundred thousand dollars to spend on e-commerce initiatives, it takes very little imagination to figure out ways to accomplish the same strategic results for significantly less money."

"E-Commerce For The Unfunded was written by an entrepreneur who's in the trenches just like us, working from her home office in a micro business. Baker goes through the same online trials and tribulations day in and day out as most of us do," says Josh Feinstein of SmallBizTechTalk.com, in a review of Baker's book. "You could spend tens of thousands of dollars on professional web site design consultations and likely still not scratch the surface on the dozens of low-budget marketing and revenue generating techniques discussed in E-Commerce For the Unfunded."

Baker's E-Commerce for the Unfunded isn't just for the e-commerce novice. "I'm finding this E-commerce book very helpful in a lot of areas," says Terri Britz, Business & Wellness Coach. "I saw some great ideas I never expected would work, and it was helpful to see where I've been on the right track (instinctively) in some other areas."

E-Commerce for the Unfunded: How To Use Big Company Internet Strategies For Your Small, Low-Budget Web-Based Business can be purchased from Amazon.com and other online booksellers. It can also be purchased or ordered through your local bookstore.

Visit Wahmpreneur Books at: www.wahmpreneurbooks.com

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